I'm Denise and I want you to have a brand and website that you will be proud to show off to your clients. Let's get honest looks matter, but it can be a pain in the a$$ to bring your vision to life. That's where I can help! Shop the templates that will elevate your brand to new heights or lets work together to design a completely bespoke brand and website.
What’s in a name?
What would you say is the first step to starting a business? Perhaps conjuring up the perfect name? Seeing as you can’t really go forward without a name I’d say that’s step numero uno!
So, how do you come up with a name that:
That’s a lot of pressure for choosing a name! And I know you’re wondering how the heck to convey all that in something that is short, memorable and representative. Keep reading for a few tips to choose a phenomenal business name.
I have often seen people choosing names based on things that are personal to them (such as using an inside joke, family names, personal preferences) and while that is important for your story, I’m going to argue that it may not be the best for your business. You have to put yourself in your target audience’s shoes.
Do you think they will know that you named your business after your favorite pet in high school and the number of times you drove a motorcycle (don’t laugh I had a client with a business name like this)? Though this is a great persona touch (which you do want to keep in mind) it may not resonate with your audience.
Think about what they like, what they do, where they live, what kind of hobbies they have and use that as a starting point for choosing your name.
Often we want to explain everything with our name to be sure that the audience knows wha you are and what you do. But, that’s not the point of a name. You want your name to be catchy and memorable – it is not your tagline or mission. Your name is a representative of your business so choose one that is short and will stick in people’s minds.
On keeping it simple – you do not need to add a bunch of technical terms (LLC, Inc, corporation, etc) if it does not jive with your overall vision. You want to make it something familiar to your audience, people like familiar, it is more trustworthy. So, let’s keep it simple and familiar.
There is a lot of competition out there. And, while I believe there is room for all of us to succeed, the truth is some will do better than others. Choosing a name that is unique to you and your audience will be elemental in helping you stand out from the crowd.
Think of making your name that is going to be memorable, avoid using terms like “general,” “all-in-one,” “[name of your job],” – because these will not stand out in the sea of people doing the same thing you are. You are unique, so, make your name represent that.
Once you do have an idea of where you want to go you can follow these steps to hammering out your name:
So, there you go. A few tips to help you narrow it down, focus, and pick a rockin’ business name!
I'm Denise and I want you to have a brand and website that you will be proud to show off to your clients. Let's get honest looks matter, but it can be a pain in the a$$ to bring your vision to life. That's where I can help! Shop the templates that will elevate your brand to new heights or lets work together to design a completely bespoke brand and website.
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